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How to measure the success of your crowdfunding campaign
Question: how do we measure the success of our crowdfunding campaign? Answer: if you reach your target and acquire the funds you need to run the project you have success Simples! As that annoying...
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Why collaborate with your crowdfunding campaign?
Who should you collaborate with for your crowdfunding campaign and why would they want to do so? People donate to projects because they know and like you; they believe in what you are doing; they want...
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Using Random Acts of Kindness in your crowdfunding campaigns
A random act of kindness is a selfless act performed by a person or people wishing to either assist or cheer up an individual person or people The power behind such act is extremely impactful and...
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Who is your crowd and how can you entice them to support your crowdfunding...
Social media has enabled crowdfunding campaigns to reach friends, family and known supporters across time and space But what about the crowd you don’t know, who might donate – if they only knew you...
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Biggest tip for crowdfunding campaigners
If you are crowdfunding equity there are people reading business plans on equity crowdfunding sites who do not know the owners. BUT there is no crowd of people out there who scour the platforms...
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Using Facebook for crowdfunding
Using Facebook for Crowdfunding Converting likes into donations Research has shown that crowdfunding donors become aware of projects mainly through electronic word of mouth and social media such as...
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80-20 rule applied to crowdfunding
Pareto’s Principle or the 80-20 rule 80% of the results flow from 20% of the causes This theory can be applied to gardening – 20% of pea pods produce 80% of the peas land owning – 20% of the population...
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Building credibility for your crowdfunding pitch
What makes a great crowdfunding pitch? “A great business idea and a great team offers equity holders a great potential return on equity. This appeal is what gets business angels investing”. Darren...
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Influencing people – useful tips for crowdfunding
How do you influence people? When you are crowdfunding you have to ask, and ask again for people to donate to your campaign. It’s worth having a think about why people say yes. In 1984 Dr Robert B....
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Social media and crowdfunding
How do you use social media for your crowdfunding campaign? How can you use social media effectively for your campaign. I have written about designing a marketing campaign, Facebook , how people use...
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How important is social media to your crowdfunding campaign
Social media is a key tool for any crowdfunding campaign. It helps you establish new connections and deepen the relationship with known allies. This widens your social network and enhances your social...
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School of hard Knocks – a crowdfunding case study
How easy is it for a charity to use crowdfunding? The School of Hard Knocks is a charity that uses sport to tackle the issues surrounding unemployment, crime and health. They work with unemployed...
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